Under Armour is breaking into the world of
ski and snowboarding performance apparel. Knowing that skiing and snowboarding is as much a lifestyle as a sport, UA asked for a piece that would communicate to their tagret audience by speaking their unique language.

The end result is a stand out piece that communicates in both attitude and look-and-feel. A fresh take for the UA brand that captures not only the energy, but also the unique attitude of their lifestyle.