Financial institutions know that if they can get a customer during the college years, they'll most likely have them for life. So, making a positive impression during this time pays dividends in the long run.

Chevy Chase Bank's Annual Student Banking Campaign is comprised of many pieces and media for use in strategic locations throughout Maryland. For this campaign, CCB asked for out-of-the-box thinking that would reach the students. The result was a school spirit campaign customized for each school.

Seven college campuses were targeted. Posters, t-shirts, signage, and marketing materials were all customized to each campus. The messaging integrated each school's mascot at local branches and on-campus sites.

In the end, CCB was given a fresh and dynamic campaign that students are proud to wear and show their friends.